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Chesterfield comes back to PM

Published on October 12th, 2007 18:10

Philip Morris Company announced that it bought Chesterfield brand from British American Tobacco SA (Batsa). So, Chesterfield returns to its initial possessor.

Batsa became an owner of this cigarette brand in 1981, when PM put up for sale Chesterfield because of apartheid regime. British company got exclusive right to make, distribute and sell Chesterfield in SA, Angola, Botswana, Lesotho, Mozambique, Namibia, Swaziland, Zambia and Zimbabwe.

Acquisition of this cigarette brand offers to PM chance to grow financially and geographically. SA region is numbered as the fourth-largest consumer of the Chesterfield brand, behind Ukraine, Spain and Austria.

Batsa controls more than 70% of the domestic tobacco market, and its tobacco products are placed on leading places on SA tobacco market. This company is a producer of Peter Stuyvesant, Rothmans, Benson & Hedges, Courtleigh and Dunhill. Namely these brands are mostly demanded by cigarette smokers of SA.

Batsa produces more than 29-billion cigarettes annually. With great success all this quantity of tobacco product is sold on domestic and international markets. This company plays an important role for home tobacco farms, because it purchases up to 60% of the annual SA tobacco crop.

Chesterfield is a very famous brand and the fact that world's largest tobacco corporation bought it proves the superiority and exclusiveness of these cigarettes.

Hope, Chesterfield will appear on the shelves of US shops soon and again will have the same usage as it once had.