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"Convenience stores can really make a lot from the bana said Imperial Tobacco

Published on June 4th, 2007 16:06

There are already three years as in Ireland was introduced smoking ban and it seems to be there is no fit the expected result. Bars, where smoking was prohibited, in most part don't sale tobacco products. From this situation win convenient stores, where everybody can buy any tobacco.

Deirdre Healy, corporate affairs manager for Imperial Tobacco, says: Convenience stores can really make a lot from the ban. The convenience sector is very strong in Ireland anyway - even more so than in the UK. Vending in Ireland is more significant than in the UK because it's not premium priced, but people are buying cigarettes in convenience stores on their way to the pub. If the convenience channel is open to this, they can do very well.

Single differentia of smokers behavior is changing the place where they smoke. Healy pointed out: The smoking ban has had very little impact on smokers other than where they smoke. Smokers have adapted to their new environment and are finding different places to smoke

Figures from Imperial Tobacco demonstrated that tobacco sales in Irish convenience stores tobacco sales have risen in those three years, with sales of other categories on the up, too.

Deirdre Healy, corporate affairs manager for Imperial Tobacco, says: Convenience stores can really make a lot from the ban. The convenience sector is very strong in Ireland anyway - even more so than in the UK. Vending in Ireland is more significant than in the UK because it's not premium priced, but people are buying cigarettes in convenience stores on their way to the pub. If the convenience channel is open to this, they can do very well.

Healy also added: Sales fell sharply immediately after the ban, but are now recovering. Sales of 10s packs saw an initial increase but have settled down to their original volume, and 40s packs have risen in volume consistently against the pre-ban average. The weather also has an impact. In the summer people are outside more so will smoke more.

It is common to realize and accept that as smoking was vetoed in bars and restaurants, people will go outside to smoke and with this is hard to do something.