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Reynolds chose Raleigh to test Snus

Published on June 15th, 2007 19:06

R.J. Reynolds Tobacco Co. has denoted Raleigh as one of five new test markets for its Camel Snus smokeless products introduction, from July 1.

Camel Snus packed in a small pouch, which is placed between the lip and gum. The tobacco is pasteurized - not fermented - and it mountains less moisture and salt in comparison to moist snuff and does not demand the consumer to spit.

The Raleigh test market comprises convenience stores and tobacco-retail outlets as far west as the eastern part of Greensboro.

Reynolds also has chosen Columbus, Ohio; Indianapolis; Kansas City, Mo.; and Orlando, Fla., as test markets, according to some sources. The company has already tested the snus products in Austin, Texas, and Portland, Ore., since a last year.

Reynolds is not the only U.S. tobacco producer testing snus products.

Philip Morris USA Inc. introduces a Marlboro Snus product in August in the Dallas/Fort Worth market. Also, Philip Morris is testing Taboka Tobaccopaks that has drawn different feedbacks from consumers.

Both companies are concentrated on smokeless products producing as cigarette-smoking rates decrease nationally and the amount of local and state smoking restrictions grow. The most popular substitutes of smoking tobacco use is moist snuff, such as Kodiak and Grizzly, which are two brands of Reynolds’ Conwood division.

In spite of the fact that smokeless tobacco is as addictive as cigarettes, and should not be used by those who are not addicted to nicotine, cigarettes are much more times deadlier than smokeless-tobacco products.